Category: Miscellaneous
Release issuing company: Shiseido Co., Ltd.
On September 28, 2017 (Thursday), Shiseido released the application software "Hada Pasha" for free on September 28, 2017 (Thursday). increase. This time, it will be equipped with unprecedented functions such as a new technology that realizes skin measurement (texture shooting and analysis) only with a smartphone camera without an attachment, and will be distributed through the "App Store" (app store for Apple devices). (*1) Click here to download https://itunes.apple.com/jp/app/id1237061389 <> As the digital shift in information collection accelerates, skin care information and other information on the skin Consumers are exposed to a large amount of beauty information, such as good lifestyle habits (diet, exercise, sleep), and their interest in creating beautiful skin is increasing. On the other hand, there are many consumers who are confused and lack confidence in skin care because they are flooded with beauty information and do not know which information is suitable for their skin. (Surveyed by Shiseido Japan, June 2017 N=28,839 females in their 20s and 30s) Shiseido has realized skin measurement only with a smartphone for such consumers, and objective facts (skin measurement data) Based on this, we have developed application software that leads to beautiful skin by easily providing personalized and optimal beauty advice "anytime, anywhere". 《Hada Pasha App Overview》 ``Hada Pasha'' can determine the condition of "texture, moisture, sebum, pores" and "texture age" simply by taking a picture of the skin with a smartphone camera. offer advice. In addition, by answering questions about skin concerns, lifestyle habits, and items used, you can receive personal advice (skin care, diet, exercise, sleep) from various angles based on your skin condition. (*2) In addition, these skin measurement results and advice information are recorded as "My Chart" and can be managed as data. In addition, it has a menu that provides hints for beautiful skin, such as daily information on temperature, humidity, UV rays, and timely advice based on the menstrual cycle. Shiseido will continue to provide "Hada Pasha" as an "app that helps people develop beautiful skin habits" by offering personal advice to consumers "anytime, anywhere" based on their skin condition. 《Main menus and functions of “Hadapasha”》《Special website》URL: http://hadapasha.shiseido.co.jp/?rt_pr=tr931《App specifications》 ■Name: Hadapasha ■Supported OS: iOS 9.0? 10.3.3■ Compatible models: iPhone 6/6 Plus/6s/6s Plus/7/7 Plus/SE Recommended models: iPhone 6s/6s Plus/7/7 Plus/SE *As of September 2017 ■Price: Free■ Available area: Japan ■Starting date: September 28, 2017 (Thursday) ■Download store: App Store*1: Skin measurement technology using only a smartphoneHada Pasha is a technology of SRI International, one of the world's leading research institutes. and Shiseido's unique analysis algorithm, we have realized skin measurement using only a smartphone camera. About SRI International Based in Silicon Valley, California, USA, a non-profit independent research institute that focuses on advanced technologies and systems, bioscience, and computing development. By developing new products and producing venture companies, we are creating groundbreaking innovations that contribute to the safety, health, and productivity of society. *2: Questions about lifestyle habits (diet): Registered information can be linked with the meal management app Asken. Because it is linked, "Asuken" users can link the nutritional information based on the input meal record to the Hada Pasha app. About "Asuken" A meal management app and web service developed by Wit Co., Ltd. After searching over 100,000 meal data, including commercial products and eating out, and simply recording meals, the content is analyzed and the excess or deficiency of calories and 14 types of nutrients is communicated in an easy-to-understand manner. In addition, it has a function to receive daily diet improvement advice (supervised by a registered dietitian) for healthy weight loss. ▼ News release http://www.shiseidogroup.jp/news/detail.html?n=00000000002276&rt_pr=tr931 ▼ Shiseido group corporate information site http://www.shiseidogroup.jp/?rt_pr=tr931 Corporate press release details to PRTIMES top
Information source: PRTIMES Source of this release: https://prtimes.jp/main/html/rd/p/000000962.000005794.html It is current as of the date of publication. Please note that it is subject to change without prior notice.
