Announced a brand name change from Aftershokz, a leading company of bone conduction earphones, to Shokz.

Shokz-Shorter, faster, more powerful, easier to call.

Focal Point Co., Ltd. Focal Point Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture, Representative Director Hideki Onda, hereinafter Focal Point) is the domestic distributor of the bone conduction earphone brand AfterShokz, whose brand name is Shokz. ) Has been announced. About the brand name AfterShokz, a pioneer in bone conduction technology, has been renamed to Shokz. While changing to a name that is short, fast, easy to call and easy to share, the commitment to innovative earphones remains the same. As a pioneer in bone conduction technology and a driving force in open-year listening, Shokz has been working hard since its inception to make listening to music safer, more comfortable and more enjoyable in everyday life. Has been piled up. It's true that more and more users around the world are enjoying music, podcasts, radio and calls without blocking the environment, and we can say that we are steadily moving toward the world we are aiming for. With this new name, we look forward to sharing a better time with our users. Brand name change date: December 29, 2021 Official website: http://jp.shokz.com ✅ New brand logo The brand logo may not seem to have changed much at first glance. But all of this logo makes sense.

1. The new logo has been shortened from "AfterShokz" to "Shokz" and designed to be strongly conscious with the "o" in the center.
2. The "o" contains the expression of sound waves / vibrations, symbolizing two types of meanings: bone conduction technique and acoustics.
3. The AfterShokz logo more clearly expresses the mission of being open by removing the dot that was placed in the center of the "o".
4. The weight of the typeface has been made uniform. The powerful weights show the fusion of sport and technology.

✅ Brand logo, request for name change Due to the brand logo and name change, we would like to ask all media media, shops, home appliance mass retailers to change the logo, link destination, etc. Please contact us for the logo image. ✅ Features of Shokz Bone Conduction Earphones Shokz's bone conduction earphones are characterized by the fact that you can listen to the surrounding sounds through the eardrum while listening to music through bone conduction. This makes it ideal for sports scenes such as jogging, as it allows you to consider the signs of people and the approaching bicycles, and at the same time helps to secure a social distance. In addition, video conferences have become a daily business tool for remote work, but long-term use of earphones carries risks such as ear damage and otitis externa. Bone conduction earphones that do not block your ears are said to reduce the risk of ear problems compared to regular earphones. In the with corona era, bone conduction earphones and bone conduction headsets will be important items in new lifestyles and new work style reforms. ✅ Bone conduction headset OpenComm Equipped with a folding boom microphone, OpenComm is ideal for remote work online meetings, LINE calls, calls over general telephone lines, etc. A business model that went on sale in December 2020 as a product that "doesn't miss the voices of people online far away." Received the 2020 GOOD DESIGN Award and the VGP 2021 SUMMER Telework Award. https://www.g-mark.org/award/describe/50097 ✅ The best entry model for the first bone conduction OpenMove The entry model that appeared in September 2020. Introducing at an affordable price so that you can easily experience the "bone conduction technology" of the Shokz brand. It can be used not only for sports and workouts, but also for various situations such as offices, kitchens, childcare and housework. We recommend selling Shokz products at the Shokz official website, FOCAL POINT DIRECT stores, and the shops shown below (and the online shops of the listed shops). Please check with an authorized retailer from here before purchasing. List of authorized dealers https://jp.shokz.com/pages/where-to-buy/ About Shokz (formerly AfterShokz) Shokz was born on October 18, 2011 in New York, USA. Designed using a number of patented bone conduction techniques, Shokz features premium stereo sound and open-ear design safety and comfort for consumers around the world. Open ears that do not block your ears can recognize the situation and maintain a connection with the user without missing the surrounding sounds. Since its founding in 2011, we have adopted high durability, long-time battery, and always advanced technology to provide a new lifestyle through bone conduction earphones from sports to business. About Focal Point Focal Point Co., Ltd. is an import trading company established in 1989. Starting with audiovisual equipment and peripherals for Mac, we handle a wide range of products such as bone conduction earphones, accessories for iPhone and iPad, peripherals for Mac and Windows PC, miscellaneous goods, daily necessities, lifestyle shops in Japan, consumer electronics mass retailers, etc. We provide consistent services from sales to online shops, introduction support to corporate customers, to customer support for general consumers. As a distributor in Japan, Focal Point handles everything from distribution of products such as Aeropex, OpenComm, and OpenMove in Japan to user support. Shokz's bone conduction headphones are sold as a leading company of bone conduction headphones, with the number one sales of bone conduction headphones in 2020, a record of 81.2% share of sales (* 1), and the award of GOOD DESIGN and Red Dot Design Award. It has been highly evaluated in various fields such as achievements, design, and performance. Company Profile Company Name: Focal Point Co., Ltd. Location: 223-1 Yamashita-cho, Naka-ku, Yokohama-shi, Kanagawa 231-129 NU Kannai Building 6F Representative: Hideki Onda Established: 1989 URL: https://www.focal. co.jp/ * iPhone, iPad, and Mac are trademarks of Apple Inc. * Company names and product names mentioned are trademarks or registered trademarks of each company. * The release date is subject to change depending on the situation of overseas manufacturers. * Prices and specifications are subject to change without notice. * Please note that we are not responsible for any damage, damage, malfunction, loss, etc. of the computer, iPhone, iPad, iPod, and other peripheral devices caused by using our products. increase. (* 1) From January-December 2020 BCN ranking data. "Bone conduction type" is extracted from headphones with a microphone (headset) and aggregated in-house. * The following is special information limited to media personnel. Please refrain from disclosing information on personal SNS etc.

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