About 90 % of online mail -order users who purchase and purchase on Amazon instead of Google [latest information on Amazon consumption]

According to the market research company consumer Intelligency Research Partners, 88%of consumers search and purchase products on Amazon without using search engines or competitors such as Google or competitors.This percentage has been on the rise for several years, and it has hardly been affected by the corona.

Prime members for more than 2 years, 91 % only considered Amazon for shopping

If the growth of a company grows a little over the years, retailers will not get excited about the numbers.However, if the numbers are consistently high -level customer royalty, you must be pleased.

The survey results indicating that most consumers who use Amazon do not check other stores are pleased data for Amazon.

Consumer Intelligence Research Partors has been asking consumers who have been shopping on Amazon since 2014 whether they have checked search engines other than Amazon and sites and stores of competitors.In recent years, we have known through data that most consumers have been completed on Amazon alone.

In the latest survey conducted in the third quarter of 2021, 88 % of consumers said they only considered Amazon when purchasing the latest products.CIRP explains that this ratio has steadily rising from 82 % in the third quarter of 2014.

How much did Corona evil affect Amazon's royalty?"It didn't affect much. It's as if Amazon had been preparing for a long time," said Michael R. Levin, a co -founder and partner of CIRP.

Members who have enrolled in "Amazon Prime" for a long period of time are even less likely to consider competing retailers.According to CIRP, the latest survey said that if he had been a prime member for more than two years, 91 % had only considered Amazon at the time of the latest purchase.Even if you are a non -member, the number is 85%.

CIRP estimated the number of US prime members as of the second quarter of 2021 to 153 million, and the number has increased significantly from 124 million in the previous year.Amazon reports that the number of prime members around the world has exceeded 200 million, but has not disclosed the number of members in the United States.

The number of "shoruming" users tend to decrease

According to CIRP, most consumers using Amazon also shop at other major retailers.The latest survey said that about 90 % had been shopping at Walmart and Target in the past 12 months, and more than 80 % had shopping on the online marketplace ebay.

When asked where to shop if he did not shop on Amazon, 22 % answered "Walmart" and was the highest number.And "Target", "EBAY" and "Best Buy" followed.

At the same time, about one -third of Amazon users answered that if they could not find the product on Amazon, they did not buy anywhere.

In this survey, it was found that nearly nine out of 10 Amazon users did not shop at real stores before purchasing.For this reason, the "Showlance", which looks at the product at the actual store before purchasing the product at the online store, has become less affected as before, when consumers are used to purchasing on the website.understand.

In 2013-14, when CIRP began a survey on US consumers, Levin said that about 80 % of consumers did not shop at real stores before using Amazon.Since then, this ratio has been steadily increasing, and the increase in tendency has been established before the corona evil occurs.

CIRP pointed out some changes about where the consumers did not shop on Amazon.Levin says:

Amazon is the ranking of "Digital Commerce 360" published by "North America EC Business Top 1000 Database 2021 Edition", which ranks major North American retailers in online salesIt is third in the 2021 version of the 100 Place Top Company.

In the 1000 database, Walmart is second, Best Buy is fifth, and Target is sixth.EBAY is fifth in the online marketplace ranking.