Olympic effects "limited" (SANKEIBIZ), which stopped increasing from 17 years and stopped from 17 years

The sales volume of thin TVs decreased (Getty Images) * The image is an image

GFK JAPAN (Tokyo), a market research, has been in the domestic home appliance retail market in 2021 since the previous year..It was announced that it was 7,170 billion yen, down 5 %.In the AV market, thin TVs, which had been increasing in sales since 2017, have fallen to a decrease and interrupted 6 million units.[Photo] Before the Tokyo Olympics, the company, which has strengthened the large -screen TV sales floor, the company is a POS (at the time of sales) system from retailers such as electronics retailers, mobile phones, and online shopping.Data, etc. were collected, expanded equivalent to the national market size, and summarized in "home appliances and IT market trends".According to this, the number of thin TVs has decreased from 6.3 million units in the previous year to 5.9 million units.In 20 years, the company has analyzed that in 20 years, the tendency to refrain from going out, the opportunity to watch television increased, and the replacement was promoted.In principle, the demand for television was expected to be an increase in television in order to watch the Tokyo Olympics and Paralympics held by the audience, but the effects before the event were "limited."On the other hand, high -performance and high -priced high -priced products are strong.Among the thin TVs, 4K TV accounted for 59 %, up 2 points from the previous year, with an OLED displayed TV for the first time, 11 %, with more than 10 %.The average price increased by 2 % from the previous year to 89,000 yen (excluding tax), due to the fact that models over 55 inches were 3 points from the previous year, up to 26 %.The sales volume of mobile phones has been flat or declining since 2017, contrary to thin TVs, but in 2001, it increased 17 % year -on -year to 32 million units.The breakdown was 30.1 million for smartphones and 1.9 million features (Garakae), which returned to a 17 -year level.One of the factors that had increased was that the model was changed to a smartphone corresponding to the 5th generation (5G) mobile communication system, and the smartphone market accounted for 57 %.In addition, the demand for PCs and tablet terminals in teleworks and online classes settled down 13 % year -on -year to 22.9 million units.The difficult digital camera market decreased 11 % year -on -year, 1.2 million units.The ratio of mirrorless single -lens, which accounts for lens replacement cameras, increased by 8 points from the previous year to 81 %, continuing the transition from single -lens reflex camera to mirrorless SLR.