In May of this year, a new model of Apple's portable audio player "iPod touch", which was thought to be released, suddenly appeared. The 7th generation iPod touch in all 6 colors newly supports AR and Group FaceTime functions. Specifications such as CPU and graphics performance have also been greatly improved. Currently, it is the lightest and slimtest iOS device, and when compared with the cheapest model, it is the cheapest among the iPad / iPad mini / iPod touch.
Thinness is justice The lightest and thinnest iOS device
Two generations ago, when the 5th generation iPod touch released in October 2012 was released, the OS version for iPhone / iPod touch was "iOS 6". The latest is "iOS 12", and the next OS "iOS 13" with various new functions such as dark mode will be released this fall. Other than the latest 7th generation, the iPod touch series will not be covered by the free software update for iOS 13. According to the "BCN Ranking" that aggregates POS data from consumer electronics mass retailers and e-commerce sites, the share of Apple's sales volume in mobile audio in June 2019 increased significantly from 18.5% in the previous month to 34.8% due to the effect of the model change. .. Not only the market share, but also the number of vehicles sold jumped 238.8% month-on-month and 190.3% year-on-year. In July, the number of vehicles sold reached 162.6% year-on-year, surpassing the previous year's results for the second consecutive month. It seems that there were surprisingly many people who were looking for a new "touch" with specifications equivalent to the "iPhone 7". Unlike the iPhone 7, the iPod touch series has a headphone jack, so it's easier for users of wired earphones to use.
Is this the last design? There are also voices asking for a SIM
With the spread of smartphones, the number of services that require SMS authentication when registering an account has increased, and the payment service and content environment for mobile devices such as music distribution, video distribution, and mobile games have changed significantly. As an overall trend, cloud services have become very familiar, with a shift from a buy-out / download type to a subscription type that plays streaming via a communication line. In response to this situation, the iPod touch is also equipped with a SIM slot, and some people are disappointed that they wanted it to support mobile data communication, just like smartphones. Just as the iPhone, which was not compatible with waterproofing and FeliCa (Osaifu-Keitai), responded to the request of Japanese users, if you continue to request from Apple's development team, there is no possibility that a touch with SIM will appear. is not. However, in that case, the appearance design will surely change. I don't know when the next model change will be, but if the current "no SIM" is maintained and the thinnest and lightest is polished, the "iPod nano" once had an impact inside and outside the industry, "thinness". It seems that Apple's uniqueness, which can be said to be "justice," stands out. (BCN / Fumi Sagano) * "BCN Ranking" is a POS database that collects and aggregates actual sales data of PCs, digital home appliances, etc. from major home electronics mass retailers and online shops nationwide every day. It covers about 40% (in the case of a personal computer).