Domestic handling of the world's smallest analog instant camera "Polaroid Go" started Pre-sale at ISETAN Seed online store / MoMA Design Store

Bcc Co., Ltd. (Headquarters: Jingumae, Shibuya-ku, Tokyo, Representative Director Atsushi Akaike) is the world's smallest analog instant camera "Polaroid Go" and "Go Film" released by the well-established instant camera brand "Polaroid", which has been in business for 82 years. Will be available in Japan.

ISETAN Seed online store from the end of May Pre-sale at MoMA Design Store online store / each shop from the beginning of June On April 20, 2021, the palm-sized Polaroid Go was launched on Polaroid's official website. It is scheduled to be released in advance at the ISETAN Seed online store from the end of May 2021 and at the MoMA Design Store online store and each shop from the beginning of June. Features of Polaroid Go's latest camera ■ The world's smallest analog instant camera Polaroid Go is 10.5 cm long, 8.39 cm wide and 6.15 cm high. The weight of the main body is only 242g * 1. After years of designing from the inner structure, we have achieved the world's smallest analog instant camera. As the world's smallest slogan, it can be carried in your pocket and fits in the palm of your hand. Design and modern form reminiscent of past products. This is the most important and exciting change in the Polaroid camera model changes that have taken place in the last few decades. * 1: When the film pack is not loaded ■ Performance comparable to a large Polaroid camera Adopting a high-performance lithium-ion battery (750mAh) that can be charged via USB, with a normal size modern Polaroid camera `` Polaroid Now'' with a small body Achieves the same battery drive. With one charge, you can shoot about 15 films (120 shots), and you will never miss the moment you want to shoot. The shutter speed is 1/125 to 1.0 second. The aperture value is f12 to f52. The focal length is 51.1mm. Even the mini size is comparable to the conventional Polaroid camera. ■ The "playable" function does not change even when it gets smaller. The camera automatically adjusts the appropriate exposure according to the environment, so you can easily take a picture just by pressing the shutter. Furthermore, it is equipped with a flash function that can be switched on / off. The viewfinder is a newly developed smart mirror processing that allows you to see yourself by looking at the camera from the front, which is useful when you want to take a selfie. Equipped with a self-timer, the photographer will not be out of the group. If you want to shoot more creatively, use the double exposure function. You can superimpose different situation scenes and portraits on one photo. If you make full use of all the functions, depending on the idea, you will have a picture that no one has ever taken.

■ Film rebuilt to the smallest size in brand history

"Go Film" released at the same time as the camera has been rebuilt from the conventional film size (length about 10.8 cm x width about 8.9 cm) to (length about 6.6 cm x width about 5.4 cm), the smallest size in the history of the brand. rice field. The square photo format that symbolizes Polaroid and the excitement of waiting for development remain the same. We are now able to flexibly accommodate different lifestyles of all ages and genders. We will deliver the best shooting experience with the triple time of "taking, seeing, and leaving" photos in everyday and important situations.

Following the pre-sale at the ISETAN Seed online store at the end of May and the MoMA Design Store at the beginning of June, general sales will start in September 2021. We are planning to sell it from mass retailers in various places and official brand stores of AMAZON in Japan. Please take this opportunity to experience the potential of the world's smallest analog instant camera.

Polaroid Go Analog Instant Camera-White Suggested retail price: 15,500 yen (tax included) Polaroid Go Color Film (8 pieces x 2 packs) Suggested retail price: 2,500 yen (tax included) Please check the business hours from the following. ISETAN Seed Online Store https://www.mistore.jp/shopping/feature/women_f3/isetanseed_w.html MoMA Design Store Online Store https://www.momastore.jp/ Over-the-counter stores: MoMA Design Store stores (Omotesando, Kyoto) , Shinsaibashi) MoMA Design Store at Loft stores (Ginza, Shibuya, Ikebukuro, Sapporo, Sendai, Kobe) ■ Contact information Bcc Polaroid Division Co., Ltd. (4-21-10 Jingumae, Shibuya-ku, Tokyo URA OMOTESANDO 3F) Contact: https://bcc-tokyo.jp/contact/Mail: polaroid@bcc-tokyo.jp / Tel: 03-5413-7175 ■ About Polaroid: In 1937, Polaroid became a symbol of innovation and engineering technology, Edwin Land. It was founded by a doctor. It was in 1943 that Rand was inspired by an instant camera when his daughter asked, "Why can't I see the pictures I took right away?" From the time the first instant camera was completed in 1947 and the idea came to fruition as a product, Polaroid with analog instant photography at its core has been loved for 82 years and is a brand known to everyone in the world. It has become. With the new vision of becoming a consistent global brand by unifying the entire product portfolio under the single name Polaroid, we will continue to create products that connect people in a meaningful way that feels the warmth of people. Polaroid overseas official website: https://polaroid.com Domestic Amazon official brand store: https://amzn.to/3n3niVO * Polaroid Go will be available on Amazon around September 2021 ■ About Bcc Co., Ltd. Omotesando, Tokyo A production company based in Amazon that loves culture such as photography / video / music. Our mission is to create a "project that gives as many people as possible unexperienced". In today's world, where trends tend to precede, we will reexamine the possibilities of only one and create an unknown territory that combines feasibility, not as an ideal theory. As a partner aiming for better things, we will derive the best ideas for your business and produce total production up to implementation, without being caught up in the business workflow that is common in production companies so far. Since December 2010, as the sole distributor in Japan for IMPOSSIBLE, the predecessor brand of the current Polaroid, we have been operating a gallery that handles Polaroid instant cameras, films, accessories, and holds exhibitions using Polaroid photographs. However, from April 2021, we have been entrusted with the exclusive sales agent of the current Polaroid and some licenses to rebuild the brand. In the future, we plan to develop our own products and collaborate in Japan. Starting with a new format Polaroid camera, we have started an artist support activity using a mixture of old and new Polaroid items, and we will further cooperate with the artist's work production.