Engadget Logo What is the impact of the Japanese version of the Japanese version of the Tech industry?CES 2022 Looking back (Masaichi Honda)

CES 2022 opens.The author was influenced by the new Colonavirus, and this year was also remote from Japan.Under such circumstances, each company is struggling with a hybrid that combines real and the internet locally.

The Sony Group (Sony) was the most notable on Press Day.As previously reported, it was the first home appliance manufacturer to enter into full -fledged consideration for entering the EV (electric vehicle) industry, and announced that it will establish "Sony Mobility Co., Ltd." by this spring.

The news that began preparing for entry into the EV in earnest has brought Sony's stock price to raise the stock price, but Kenichiro Yoshida Sony, President and CEO, appealed, "I can make use of Sony's technology and know -how."Expanding the area" has been improving its efforts since the top inauguration.

This has been expressed by President Yoshida with the word "perpass (existence)".Sony himself defines it as "filling the world with the power of creativity and technology."

It depends on the interpretation, but it can be said that Sony's technologies and know -how are expanded to reveal the contributions and significance of society.Sony has grown by selling hardware products directly, but today there are many other areas.It is still Yoshida's strategy that Sony reconsidered the territory that shows its presence from a broader perspective.

Writing like this will have a very solid impression, but not.This is because the method of contributing to the Sony industry, the purpose itself, is heading to "entertainment."

Sony's technology that creates new entertainment

President Yoshida took office as Sony's top, and the first Sony technology "Purpas (Use)" was expanding the range of creators who create entertainment.

Each technology and product are available on a single and lineup.However, it combines them and connect with the creators through appropriate partners or group companies, creating new expressions, and creating new entertainment leads to sales of Sony products.

For example, a crystal LED display is a display that aligns LEDs of each RGB color and controls light emitting individually.The display in Minato Mirai's Shiseido S/Park is spectacular, overwhelmed by the high contrast and the size of the dynamic range, but this time CES approaches the display installed in Shiseido, 5 meters long and 12 meters wide.The display was set up.

Using the display technology, Sony Pictures's innovation studio was developed by the virtual studio set that was shown two years ago.

Studio set is converted into data by using technology to scan the space.It is now possible to display a set in a high -definition, wide -color range, and a wide dynamic range CLED without using a green back.

As a specific example, Adele mentioned that Sony cooperated when creating the latest album "30", but it is easy to understand the case of Anchart, a standard game series for PlayStation.

A wide range of creators, from video production to games, and cooperate

We talked about virtual studios and Cled earlier, but there are other areas where Sony has differentiated.VENICE 2, a high -quality cinema camera, has expanded the shooting area as a large ultra -high -sensitivity sensor and ease of use change the common sense of movie production.

AIRPEAK, a drone technology, may take some time to catch up with the DJI of the world's number one, but as a professional creator drone, the place where you can fly, stability, and the degree of enhancement of the surrounding devices.It is done.

Xperia Pro-I, a smartphone equipped with a 1-inch sensor, will expand the range of video production in terms of image quality and compactness.President Yoshida said that the fact that the creator's creativity does not restrict the creativity is the value of Sony.

The most recent case was Uncharted.

Incharted not only incorporates virtual studio technology, but also created by the creator team in the movie while conscious of the full -fledged games planned from the beginning.The top game development team for PlayStation 5 created an anti -chart with ideas with film production team.

Until now, we have been planning and promoting movies and games at the same time, but we have never heard of an example of collaborating in creative parts.

There are already various successes in PS5, but the PSVR2 announced at this CES may expand new possibilities.

I would like to cover the details of PSVR2, the latest controllers, the gaze tracking technology, and the application examples in the future, but in the sense that the creator's expressive power is expanded, it has followed the Sony route in recent years.I can say it.

Sony's technology that connects real and virtual

Provides technology to enhance entertainment in sports areas.

They also provide support in various forms in the E -sports area, but will strengthen their efforts to enhance general sports entertainment.

In Japan, President Yoshida mentioned "Hawkeye", which is known for its introduction by Tokyo Yakult Swallows to support players.

Hawkeye is a technology that is widely known in Wimbledon, which accurately follows the trajectory of the ball, but in further development can track real -time in real time to the movement of players and how to use the body.

Originally, Hawkeye was developed with the intention of improving entertainment by measuring, analyzing and analyzing various information in real time and conveying various information in real time.

Sony is trying to expand the technology in a new sports business in a partnership with Manchester City.

There are some situations that are not always gathered in the stadium due to the influence of the new Colonavirus, but there have been problems such as how fans who are far from the stadium can feel the sense of solidarity with the team when looking globally.There was also.

He uses Hawk eyes to enhance the engagement between fans and professional sports teams.

Through the network, you can watch the soccer game in a virtual way, and you can even feel the match on the pitch.In other words, in addition to physical home stadiums, you will be able to have a virtual home stadium in the network.

Sony's "significance" shown in Vision-S

Regarding Vision-S, we have already introduced it in another column, but if you look at the entire story of President Yoshida, you will understand what Sony wants to convey.

The core element of Vision-S is not a Lidar technology that realizes spatial recognition by CMOS image sensor and TOF with the ability to the industry.They are important parts, but what is really valuable is a solution that combines multiple elemental technology.

The know-how cultivated on AIBO and AirPeaks is trying to put Sony at the core of Vision-S.AIBO uses a space identification sensor to identify people and change the response depending on the other party.On the other hand, use a 360 -degree camera to grasp the surrounding situation and act autonomously.

Sony has the strength of Sony in the part where the sensor information is put together as an application, including AirPeak, which can safely use high -precision flights.In addition, although it is the top sensor device technology, it will be difficult for automakers to be very sensitive to "safety" and only Sony is special.

However, President Yoshida's desire to approach (sensory) has another perspective.

If you continue to recognize the movements and signs of people in the car with a camera or other sensor, you will be able to notice the abnormalities of the driver and prevent malfunction during autonomous driving.

What is Sony's significance?How do you convey it?

It looks like a Zen question, but Sony was unable to find his own value.It can be said to be a symbol of "confidence", but in each business area, the air for saying "Sony products are good" are fostered.

If you see the winners in the investment genre such as CMOS sensors in the electric area of your specialty, profits will be stable.