Facebook, iOS 14.5 is a problem with "Apple preferential treatment" -Public policy director talks about privacy

　On May 20, Facebook held a briefing on the company's privacy.Steve Sarfield, the director in charge of public policy, explained how Facebook's privacy, advertising, and regulations, which have been attracting attention in recent years.

"4 axes" that emphasizes privacy protection

　Steve explained that for Facebook, privacy is "one of the challenges to determine modern society, and it will be the axis of future visions."He says that it is very important for the company, which is a business business, to protect the privacy of users.

　However, privacy is also a very difficult concept that varies from person to person and culture.Therefore, Facebook has eight elements required for privacy, such as minimizing data collection, not allowing data collection for non -own products, and transparent data collection, use, and shared processes.In summary, they are examining the privacy of each product using them as indicators.

　On top of that, Facebook company has four axes to protect privacy.The first is the "Judging from a privacy point of view", and the person in charge of all teams, such as public relations and marketing, discusses and decides how to minimize privacy risks in designing products.

　The second is a "review of the system," he says that he has a privacy -protection monitoring, regular reports of compliance, and responsibility for explanations for management, and has a responsibility for privacy throughout the company.In addition, the company has a privacy -dedicated management system, with a privacy -specific director and an independent evaluation organization.

　The third is a third -party organization, and a service developer who uses the function of logging in using the Facebook account adopts new rules and policies, and is promoting understanding of privacy protection.Once a year, the developer examines the authority to confirm that it complies with the Facebook policy and introduce a "confirmation of data access status."The fourth is "Design", which is designed to design the user experience in order to ensure the transparency of data and the transparency of data.

Facebook's concept of "advertising personalization"

　Steve further explains how to manage advertising and user privacy data management.In Facebook, in order to enhance the transparency of users' data, we can respond to simple questions and control important privacy, how to handle personal information, and how to manage posts and activities.It is said that it provides "personal data management tools" that can be managed by users.

　On top of that, Steve explained the personalization of the advertising.Facebook manages user data with responsibility based on trust, and is used for personalization of advertisements, and advertisements targeting specific users satisfy specific conditions for the displayed ads.It is clearly specified why it will be displayed in the user.

　Steve explains that the company is the axis of business in personalization of advertising that utilizes data, but he does not make money by buying and selling personal data.Since the company's services are used by 3 billion people worldwide, protecting data is an important factor in gaining trust from users, and spend a lot of money and time on data management.He says he is researching information protection.

　Steve also mentions privacy and regulations.It is a misunderstanding that the company and other major IT giants in the United States oppose privacy regulations, and he said, "I want to make a consistent privacy regulation worldwide."Since privacy regulations vary from country to country, the company is working with governments in each country to continue to create consistent and consistent privacy regulations around the world.

　In addition, Facebook is based on the basic principle that users manage data that can be relieved and provide a data access environment that can be deleted or moved in the way of users.Therefore, the company that owns the data is responsible for its accountability, and it is important to provide consistent and strong privacy protection no matter where you live in the world, saying, "We promote consistent regulations on a world -scale and user.And we have to make the benefits of both the business. "

iOS 14.5 is a problem with "Apple preferential treatment"

　So, what do Facebook think about the obligations of tracking permission through Apple's "iOS 14.5" apps that have become a hot topic these days?In this regard, Steve agrees that "The goal is correct to increase the transparency of online advertising, and Facebook is the same," but "Apple has privileged and advantageous positions.The process of being there is a problem. "

　Specifically, Apple himself has been personally personalized, despite the fact that Apple does not use personalized data in a series of iOS 14.5 measures to companies that provide apps such as Facebook.Steve considers that his advertisement is deployed, and that his product is not eligible.

　Steve also believes that a series of measures will be a problem in the essential part of the Internet service.Facebook focuses on providing a free and open environment by making money from personalized advertisements, but Apple emphasizes that it will provide experience value for the first time by paying directly to himself.Steve says he is.

　If you can't develop personalized advertisements, many businesses need to develop a billing business by apps as another source of revenue, in which case you have an app distribution platform, and a margin of 15 to 30%from the application billing.He pointed out that there is a situation with benefits only for Apple.A series of measures in iOS 14.5 have great benefits to Apple, but it seems that Facebook's opposition is that consumer opportunities are taken.

　On the other hand, Steve says that "not all people upgrade in the same way," the user's tracking setting status in iOS 14.5 is unknown at this time.However, there are many people who say different from Apple's measures, and Steve said, "I guess many users (for tracking refusal)."

　In addition, Facebook has recently been affected by information leakage due to "data scraping" that collects published information, but this is an act that violates the rules and is "at all."I can't tolerate Steve.However, data scraping is an act of acquiring published information, requiring different measures from hacking, and other services such as "Linktin" and "Clubhouse" have been damaged, so the "industry is the same.It is a problem that must be responded. "