Mazda's "100th Anniversary Model Car" Birth Secret Story Interview-CAR WATCH

―― The first thing you want to ask is how you selected the 40 kinds of lineups this time.

Mr. Nakano: At first, we selected the model with the 100 -year history team, the design team, and the brand strategy department.The point is (1) the most popular car is the most priority for fans.We took into account the award -winning cars.

At that time, there were about 100 cars, but I cried from there, for example, there were more Familia, but I narrowed them to two to 40.

――Please tell us a little more about the flow leading to this decision.

Nakano: The story of the model car started around the summer of 2018.At that time, the timing of the 100th anniversary was approaching a few years later instead of individuals such as goods, so I decided to make customers communicate and feel the history of Mazda.

Then, where is the number of customers and Mazda's number one?It is a dealer.Originally, I want you to feel the history at the dealer, but it is quite difficult because there are many actual car exhibitions and the number of dealers.So the project started to see if there was an option of reasonable model cars.As a result, a general and easy 1/43 scale was selected.

The selection of grades, colors, and the models specifies three rules: "Superior Grade", "Main Color of the time", and "the first model car".

――This this time, the designer supervises and makes it.What is the reason?

Terashima: I want to reproduce the cars of the time as much as possible, rather than made by designers!Because the first thought was.Based on that thought, the modeling was seen by the model of the model, and the color professionals looked at it in a natural flow.