"Let's take a picture of the New Year ♪ 2022 Cheki Emo Photographs" -TV commercials will start airing nationwide from December 29 (Wednesday)-| Fujifilm [Japan]

Suzu Hirose takes a close-up shot of Ryo Yoshizawa and Aaron Wolf with "Cheki"!

-TV commercials will start airing nationwide from December 29 (Wednesday)-

news release

December 28, 2021

FUJIFILM Corporation (Headquarters: Minato-ku, Tokyo, President / CEO: Sadaichi Goto) has released a new commercial, "Let's take a picture of the New Year ♪" from the TV commercial "Let's take a picture of the New Year ♪", which is a familiar feature of the New Year. "2022 Cheki Emoi Photo" will be aired nationwide from December 29th (Wednesday).

This time, in addition to our image character Suzu Hirose, actor Ryo Yoshizawa and judoka Wolf Aaron will appear. Mr. Hirose, wearing a gorgeous sunny dress suitable for the New Year, and Mr. Yoshizawa who decided with a haori hakama with the hybrid instant camera "Cheki" "instax mini Evo" (hereinafter "mini Evo") in hand. This is a story about taking a picture of Wolf. Through a comical dialogue between three people, we will introduce the charm of "mini Evo" that allows you to express the scene as you feel it with 100 different shooting effects.

Lens effect: Mirror film effect: Normal

Lens effect: Light leak film effect: Retro

Lens effect: Vignette film effect: Vivid

The "mini Evo" is a hybrid instant camera that allows you to shoot while looking at the LCD monitor on the back of the camera, select your favorite image, and print it. The "mini Evo" is equipped with 10 types of lens effects and 10 types of film effects. By freely combining various effects, you can realize "100 different shooting effects" and express the scene with check print. In addition to the classic camera design with a high-class feel, it is equipped with a lens dial, film dial, and print lever, allowing you to enjoy analog-like operations. In addition, by linking with the smartphone app, you can print photos from your smartphone even though it is a camera, greatly expanding your enjoyment.

In the "Let's take a picture of the New Year ♪ 2022 Cheki Emo Photo", Mr. Hirose in a sunny dress invited Ryo Yoshizawa and Wolf Aaron in a dignified haori hakama to the house, "Thank you for your hard work last year. It starts from the scene where "It was" and "Please relax".

After that, Mr. Hirose, who got the "mini Evo", started shooting Mr. Yoshizawa and Wolf. When Mr. Yoshizawa responded perfectly to the request of Hirose cameraman who is particular about facial expressions and composition with a rich facial expression, Wolf responded with a powerful action of judo. In addition, when the three of them were looking at the cheki prints they took in front of the New Year dishes with a kotatsu, Mr. Yoshizawa and Wolf said, "I was emo." "No, I am emo!" And, I start arguing which photo is emo. Mr. Hirose was on the sidelines while eating ozoni, but at the end he caught the best shots of the two.

Please pay attention to the gachinko game between Mr. Hirose who takes pictures of Mr. Yoshizawa and Mr. Wolf by freely combining the 100 shooting effects installed in the "mini Evo" and the men who are unfolding over emo.

Lens effect: Light leakage film effect: Blue

Lens effect: Blur film effect: Retro

Lens effect: Normal film effect: Sepia

Lens effect: Vignette film effect: Vivid

Lens effect: Mirror film effect: Normal

Lens effect: Color shift Film effect: Red

Lens effect: Light leak film effect: Retro

We will carry out an Instagram ^{* 1} campaign where you can win autographed cheki prints by Suzu Hirose, Ryo Yoshizawa, and Aaron Wolf and "mini Evo". Please see the special website for details.

Mr. Yoshizawa participated in the "Let's take a picture of the New Year" series for the first time, but he has a great deal of trust that he can be relieved because his partner is Mr. Hirose, who has a history of co-starring in dramas and movies many times. rice field. I took pictures in a relaxed manner from beginning to end, and responded to requests such as "I feel like I'm worried about uncontrollable love!" And "I have a textured face!" On the other hand, Mr. Hirose also produced detailed facial expressions and compositions while enlivening "more cool!" When he lifted Mr. Yoshizawa, saying, "It's true that he decides his facial expression with a click!", He happily reported to the director, "I was able to take a smile on my face (laughs)" and appealed that I was able to take the best shot. I was there.

Wolf's shooting started with a cut that allowed him to peek into his face from behind Mr. Yoshizawa, who folded his arms. The presence was overwhelming only for Wolf, who is 181 cm tall and whose main battlefield is a heavyweight class of 100 kg in judo, but when he smiles with a smile while scratching his head with a shy look, it can be said. There was no charm, and I heard the word "cute" from the directors and staff who were watching over the monitor. As soon as he heard that voice, Wolf laughed with a shy smile, "Isn't I the character that is said to be cute?" Also, in the scene taken from the side of Mr. Hirose who is sitting on the porch in front of him, he commented, "I should be farthest, but my face is the biggest. It's strange." With his bright and friendly characters, such as inviting laughter, the scene was very lively.

A scene in which Mr. Yoshizawa decides on a ground fight for Wolf while competing for which of the two photos is emo. Mr. Yoshizawa, who received a lecture directly from Wolf, saying, "The right foot is in front and the left foot is in the back," put Gabat and his right arm around Wolf's neck and immediately held it down with his upper body. After shooting, Mr. Yoshizawa revealed the inside of his chest during the production, saying, "I was intimidated even from below, and I was thrilled when I was bounced off." Desperately keep the whole body in a kesa-gatame. When the director said, "We were able to finish 2021 with the wonderful expressions of the two of us!", We finally got a relief expression. Regarding the ground fighting performed by Mr. Yoshizawa, Wolf commented, "It's the first time I've been suppressed so much in the past year" and "I'm prepared to lose." Mr. Yoshizawa burst into laughter with Mr. Hirose and the staff around him to the first-class joke of Wolf.

A scene in which Wolf, who burned his rivalry, requested Mr. Hirose to "take a picture of me too" to Mr. Yoshizawa, who decides his cool facial expressions one after another. Wolf, who went up to the tatami mat lightly, was enthusiastic about "Shah!" Show off "Shadow Judo". He livened up the scene with a serious expression and a powerful super-class performance that was different from the charming appearance that he had shown to Mr. Hirose and Mr. Yoshizawa until then.

♪ Let's take a picture of the New Year ~ (Mr. Hirose)

Hirose: Thank you for your hard work last year.

Please relax.

Wolf: Thank you.

Yoshizawa: What is that?

Hirose: Oh, this is a cheki that allows you to take emo pictures.

Hirose: It's even cooler!

Hirose-san Off Nare: In love that can't be done

Feeling worried ...

A textured face from ...! !!

Hirose: As expected ...

Wolf: Please take me too!

Hirose-san Off Nare: Then the man who fights against himself ...

Hirose-san Off Nare: ... Passive from ...!

Wolf: I was emo ...

Yoshizawa: No, I'm more emo!

Hirose NA: You can enjoy 100 kinds of photos.

The birth of Cheki mini Evo.

Yoshizawa: I'm more emo!

♪ Let's leave it with cheki print (Mr. Hirose, Mr. Yoshizawa)

Hirose: Whats ...

FUJIFILM Holdings Co., Ltd. Corporate Communication Department Advertising Group 9-7-3 Akasaka, Minato-ku, Tokyo