Skullcandy, the company's first completely wireless earphone "Push" with improved stability of left and right connection --PHILE WEB

Skullcandy Japan LLC will release Skullcandy's first completely wireless earphone "Push" on March 15th. The price is 12,900 yen (excluding tax).

"Push" The product was exhibited at the company's booth at "CES 2019" held in Las Vegas, USA in January (related news). It has already started selling in the United States, and it has been decided to introduce it in Japan this time. It is said that new color variations are planned in the future. In order to eliminate "the wearer's head obstructs radio waves", which is one of the causes of the disconnection between the left and right, the antenna position should be at the top of the main unit. It is designed to realize stable left and right earphone connectivity. Equipped with a φ9.2mm driver that places the antenna position on the upper part of the main body (the one with the brand logo) to stabilize the left-right connectivity. By adopting the original ear tip "Secure Fit Fin" developed by measuring the shape of the ears of thousands of people, it prevents slippage and falling and improves the fit. In addition, it is equipped with a water register and is resistant to sweat. Adopting original ear tip "Secure Fit Fin" It prevents slipping and falling even in violent movements and realizes a high wearing feeling. Touch operation such as volume adjustment and track feed with one button on each of the left and right earphones. Can. Tap the right side twice to increase the volume, and tap the left side twice to decrease the volume. In addition, the housing has a built-in microphone, and you can answer or end a call by tapping one of the buttons once, and hold or reject the call by pressing and holding the left side for 2 seconds. Press three times to connect to the voice assistant function of the connected smartphone, and you can send messages and set reminders. The Bluetooth version is 4.2. The codec supports SBC. Continuous playback is possible for up to 6 hours, and can be used continuously for a total of 12 hours including the charging case. The earphones will be fully charged in about 2 hours and the charging case in about 4 hours. When you take it out of the case, the power turns on automatically, and when you store it, it turns off automatically. A USB-C terminal is used for the charging terminal, and a charging cable is also included. The main body color that adopted the USB-C terminal for the charging terminal is "Psychotropical Teal" with a greenish tint. The frequency response is 20Hz-20kHz, and the impedance is 16Ω. The eartips are included in a total of 3 sizes, S / M and slim S size (equivalent to the M size of the eartips used in the earphone series that the company was developing for women). The case of Psychotropical Teal is also characterized by a deep green like a worm color. The front of the case is equipped with an LED light that shows the amount of charge. It also comes with a guarantee system called "Fearless Use Promise". This is limited to cases where one side of the earphone or the charging case is lost, but it is possible to purchase it at a discounted price of about 70% from the product list price by the same procedure as repair. The company will hold a new product launch today on February 20th. Mr. Tetsuya Oishi, the representative executive of Skullcandy, and Mr. Munehiro Takehisa, the sales manager, took the stage and explained the details of "Push" and the marketing strategy. Push's product concept is "sound without boundaries," and it is explained as "a completely wireless earphone that sets it apart from the rest, while enjoying the rich bass that is typical of Skullcandy, despite its thin and lightweight body." Although it is a thin and lightweight body, it appeals that you can enjoy the rich bass like Skullcandy as it is. The feature of the product is "high connection between left and right", which is due to its unique antenna design. "The characteristic of Bluetooth signals is that they do not allow water to pass through. The human head has a lot of water, which causes interruptions. In this product, the antenna position is drawn on the upper part of the main body (brand logo is drawn). By arranging it on the side where it is located) and designing it so that it is separated from the head, the connectivity between the left and right earphones has been improved and signal loss has been suppressed. " Mr. Munehiro Takehisa, a sales manager, is particular about the shape of the main body that explains the features of the product, and by adopting a thin battery, the thickness of the main body is suppressed and it is finished in a stylish design. The battery used is not compatible with quick charging, but it is appealing that it has a driving force that can be used for up to 6 hours on a single charge. Although it looks a little large, the earphones are designed to fit well when worn by adopting a thin battery that is thin, lightweight and comfortable to wear, and the thickness of the main body is also suppressed. It can be turned ON / OFF, and the left earphone becomes the master and connects to the smartphone. The mass is 8g on one side, and the total mass including the case is 54.2g. The appearance looks a little large, but when I actually picked it up, it felt very light. The left earphone is described as "01" and the right earphone is described as "02". When you take it out of the case, the power turns on automatically, but we also devised a nozzle part that allows you to turn the power on / off and perform the first Bluetooth pairing by pressing and holding the button, and designed it at an angle that is easy to put on when wearing it. It is said that it is placed slightly inside considering the position of the ear hole of. Furthermore, the oval shape improves the fit and fit to the ear canal, and also ensures sound insulation. In addition, it is said that the nozzle position and the oval shape were also adopted for conventional Bluetooth earphones, but Push said that it was newly designed by resizing to fit more ears. The tip of the nozzle is oval and the arrangement is also inside to achieve a fit with the ear canal and ease of wearing. The eartips also have a dented shape, and the proprietary "Secure Fit Fin", which ensures not only a feeling of wearing but also sound insulation, is also arranged based on ergonomics and designed to enhance the feeling of wearing. ing. He said that the eartips also have a unique shape with a squeezed tip, making it easier to put on when wearing, and achieving both fit and sound insulation. In addition, the shape of the ear tip is also a commitment to adopt from the conventional Bluetooth earphone. In particular, it is widely used in sports products and has been well received by users. In addition, the warranty system "Fearless Use Promise" in case of loss will be applied for two years, which is the same as the product warranty period. This time, it was the company's first completely wireless earphone, so he explained that it was attached this time in consideration of the risk of loss. Mr. Oishi explained, "2018 was a year of rapid growth for the wireless market. The market size has grown from 70 to 80 billion to 100 billion, and about 40% of the products are completely wireless earphones." "Many products are already widespread in the market, but the main target audience this time is" fashionable and trend-conscious users. "About half of those users own Android devices, which is different from the past. There is a need for products, "he said, and he said he would like to strongly emphasize the design of Push and the bass sound that is typical of Skullcandy. Mr. Tetsuya Oishi, the representative executive of Skullcandy, and Mr. Ran, who is active as a model, and Mr. Kotaro Tokuda, a freestyle footballer, will appear and perform. As a future marketing strategy, it is said that it will further strengthen announcements and campaign development using SNS such as Facebook / Instagram / Twitter / TIK TOK / YouTube.Ran who is active as a model and Kotaro Tokuda who is a freestyle footballer appeared