A new feature that fits on recipe proposals and Prada items from snapshuts, ingredients

SNAP, which operates Snapchat, held "Snap Partner Summit 2021" online.

As a new function for "LENS STUDIO" that can be easily created by AR lenses, a new "Connected lens" that can communicate in real time through the app is newly installed.

With the introduction of the function, SNAP has concluded a partnership with the LEGO group.Through Snapchat, you can assemble Lego blocks in real time with your friends.

In addition, SNAPML (machine learning) provided by SNAP can be imported to ML models that analyze the audio created by developers, making it possible to create lenses that respond to sound.

The "SCAN" mounted on a Snapchat camera can connect the target with highly relevant content from millions of AR lenses by holding the camera.

As a new feature for SCAN, if you hold the camera over the clothes worn by a friend, you will teach the functions that automatically propose items that are targeted from many brands, and the recipes of dishes that can be made with the ingredients.New features that will give will be added.The function that will teach you the recipe for cooking will be released soon.

In addition, the company has concluded a partnership with the EC site "FARFETCH", which has a luxurious leap fashion, and the Italian luxury brand "PRADA".Utilizing the camera function, you can try on PRADA items.