"SnapDish Food Photo History" is released to commemorate the 10th anniversary of the release of the food photo sharing app "SnapDish".

Snap Dish is a service that was born on May 26, 2011. At the beginning of 2010, when our representative Funada suddenly saw his wife's smartphone, he learned that there were many pictures of daily dishes stored and that he was sending pictures to his mom friends. Funada realized that there are many recipes in the world, but there is no place where you can talk about everyday cooking without hesitation. Then. " That was the trigger for the snap dish. Ten years after its birth, Snap Dish has been a driving force in culinary communication with the evolution of smartphones. We will look back on the past 10 years along with the growth of services and the evolution of culinary communication.

■ Social trends: iPhone landed for the first time in Japan, and the spread of smartphones accelerated at a stretch.

Following Softbank in 2008, iPhone started to be handled by au in 2011 and NTT DoCoMo in 2013. The smartphone penetration rate has increased significantly. From about 15% in 2011 to about 40% in 2013. In 2013, it was about 90% for teens and 20s. (Ministry of Internal Affairs and Communications, Communication Usage Trend Survey) In 2012, telecommunications carriers started providing 4G LTE services. High-speed communication will be possible, and images will be added to text-centered Internet information. ■ SNS cooking trend: “First experience” where early users who have no Instagram experience respond to food postings The dawn of communication with food photos. Instagram will be open to the public in November 2010 as a photo-sharing app. The "SnapDish" iOS app was released in May 2011. Fashionable photos processed with filters create communication with the theme of "my cooking" with or without "recipe". As a typical example, "sausage people (sausages that look like aliens with cuts)" posted by snap dish users gradually became popular as the number of users who made and posted them increased, and it became a phenomenon that was later taken up on TV. It is still established as one of the popular bento items.

First posted "Sausse"

A sausage person who became a hot topic in SnapDish and everyone started making

■ Social trends: Smartphones are becoming more popular on all Internet services, and content is being transferred to apps. First place is LINE. In 2016, the smartphone penetration rate averaged about 57%. About 90% of people in their 30s, about 80% of people in their 40s, and about 65% of people in their 50s are using smartphones. (Ministry of Internal Affairs and Communications, Communication Usage Trend Survey) Along with this, LINE, Facebook, and Twitter have become widespread, and according to the Ministry of Internal Affairs and Communications survey, the SNS usage rate exceeded 70% in 2016. From 2015, Instagram, which has a Japanese account, has rapidly increased its usage rate, and in 2016, each SNS has expanded its video content functions one after another. "YouTube" has begun to become a hot topic in the general public. ■ SNS cooking trends: Cooking photos have evolved due to improvements in smartphone camera functions. Communication is more active. In the snap dish, the combined rate with Instagram exceeds 60%. Even general users have gradually evolved into technical ways to take food photos, such as sizzle arrangement and brilliant composition. Not only is the food itself delicious, but by taking pictures that look delicious and uploading them to SNS, the fun of increasing the response of "likes" and "comments" has become established, and you can try making your own dishes that your friends have uploaded. Online communication between cooking companions who connect with each other on the topic of cooking (connecting kitchens), such as commenting on each other, has become widespread. Example of widespread cooking communication ▼ Kurara's "Salt Nikujaga" (https://snapdish.co/d/miynaa)

Kurara-san's "Horse with just salt ~ ❤ Boiled potatoes and pork roses"

▼ Tora Kichi 6's "Beer does not stop grilled eggplant" (https://snapdish.co/d/8jbHra)

"Grilled eggplant that beer does not stop" by Tora Kichi 6

SnapDish Photogenic Trend (* Excerpt)

■ Social trends: SNS has become commonplace and leads the general trend. On the other hand, the rise of the next new technology. At the 2017 U-Can New Words and Popular Words Awards, "Instagram" won the annual grand prize. "YouTube" is ranked 6th in the "professions that I want to be in the future" for elementary school students. In addition, new technologies such as AI and blockchain have been put into practical use, and new services such as smart speakers, sharing economy, and virtual currency have emerged. ■ SNS cooking trends: Food trends have emerged from SNS, and have become a social phenomenon such as commercialization at convenience stores. The phenomenon of buzzing food posts on SNS is increasing (devil's rice balls, rice balls, high-class bread, etc.). Vuzz has started offering "SnapDish Photogenic Trend", which provides information on the trend of food postings of SnapDish, which is one step ahead of that trend. In 2018, we released the world's first "AI cooking camera" function that allows anyone to take pictures that look delicious by learning the posted data that became popular with snap dishes. The quality of food photography has been raised, the number of reactions such as "likes" has increased, and cooking communication has been activated.

The upper row is the 2020 trend, and the lower row is the 2021 trend forecast example.

■ Social trends: Due to the influence of the Korona-ka, online is rapidly progressing. SNS contact time will increase and become a part of life. Various social changes occur due to the influence of the new coronavirus. (Self-restraint from going out, wearing masks, remote work, holding / live distribution of various events without spectators, short-time business, etc.) As time spent at home increases, Internet usage time increases by an average of 45 minutes a day. (Video Research MCR / ex Tokyo within 50km, June 2019, compared to June 2020) ■ SNS cooking trends: Home rice, health consciousness, SDGs, destination mood ... Cooking posts evolve into self-expression. The number of new cooking users such as men and young people is increasing. At the 2020 Photogenic Trend Awards, health-conscious vegan food, new British trends such as scones and crumpets in baking that has become a social phenomenon, Taiwanese food that makes you feel like traveling abroad at home, and a fire from Valentine The brilliant sweets mandian is listed. In 2021, from the vegan x bread boom, bagels will be refocused, a careful breakfast will be reviewed due to lifestyle changes, homemade fermented foods such as fermented anko and fermented tomato ketchup will be the trend of intestinal activity, and Middle Eastern beans attracting attention in super foods. Predicted that food will become a trend. Cooking photo posting has now evolved as a "self-expression tool" to convey individual lifestyles and cherished values ​​and gain sympathy, rather than simply pursuing photogenicity.

Top 100 popular food photos every year x 10 years worth of food photos, a mosaic picture drawn with a total of 1,000 photos

With the support of many users, Snapdish has grown significantly in both the number of posts and the number of registered users in the 10 years since its release. This year, which celebrated its 10th anniversary, we launched a new online restaurant "Snap Dish Market (β version)" (https://snapdish.stores.jp/) so that we can share the enjoyment of cooking with our users. Did.

Snapdish will continue to be a communication platform centered on food photography, connecting all stakeholders around food, such as users who enjoy cooking, manufacturers that supply food and beverages, restaurants and producers, through communication. We will continue to provide a good experience. This will turn 40,000 cooking experiences in your life into 40,000 fun in your life and enrich your life. "SnapDish" is a posting app dedicated to food photography. Equipped with an "AI cooking camera" that analyzes food posting data from more than 23 million users and judges "it looks delicious". Vuzz Inc., the operator, provides marketing support for food by utilizing communication platforms and big data that specialize in these dishes. -SnapDish: https://snapdish.co/-Snapdish Market (β version) https://snapdish.stores.jp/-Vuzz Inc .: http://vuzz.com/ ■ Contact Vuzz Inc. Public Relations: Ochii Phone / FAX 0422-24-6341 (9:30 to 18:30 excluding Saturdays, Sundays, and holidays) e-mail business@vuzz.com