Open Innovation's current location and possibility | Bridge (Bridge) Technology & Startup Information

Changes in the social environment that emerged in Corona's evils are trying to open a door to a new paradigm.Recently, there have been several characteristic movements in domestic startups.

As shown in Peter Teal's masterpiece "Zero To One (Zerotu One, you can create from Zero / NHK Publishing)", there is no future unless innovation is created.Also, as he says, "Most people think that globalization will affect the future of the world, but in fact technology is much more important," he said, the value and experience from an empty place.Power is essential.

The Open Innovation White Paper (Third Edition), compiled by NEDO (National R & D Corporation New Energy Industrial Technology Development Organization in May last year, indicates the status of innovation and co -creation in Japan.The white paper is divided into three classes: "invention towing type, spread / development type, 21st century type", and inventive traction type that supports "former Japan" such as instant noodles, walkmen, light emitting diodes and Toyota production methods.Technology innovation is hiding a shadow and highlighting that it is struggling to create new overseas innovations as seen in the rise of Gafam and BAT.

In the White Paper, the cost of research and development of domestic companies in GDP, the number of researchers, the number of researchers, the number of papers and patents is higher than in other countries, but the ecosystem of startup creation and initiatives in major companies are working.He said there was still room for improvement.

On the other hand, companies that have started up in the last 10 years with a market capitalization of 100 billion yen or more (as of July 1, Mothers only) are Mercari, Free, Visional, Lawyer Dotcom, BASE, Wealth Navi, Medley, User Base,The thickness such as the play is increasing.There are many companies that have been listed on the saddles to the First Section of the Tokyo Stock Exchange.The growth of the ecosystem is steadily progressing, and as shown at the beginning, serial entrepreneurs have been raised more than 2 billion yen despite the release of the product.These are market and timing, but it is evidence that trust between entrepreneurs and investors is mature.

So what about the major side?In recent years, the number of companies that adopt open innovation initiatives aimed at collaboration and co -creation with the outside is gradually increasing as a mechanism for creating major innovation.While nearly 80 % of Western companies have adopted co -creation in the white paper, about half of domestic companies have started working.However, the personnel and budgets that are being devoted to that are at a lower level compared to Europe and the United States, so it seems that they are still in a hand -searched state.

ZERO TO ONE indicates the "monopoly" as a basic idea, pointing out the importance of the value created in the future.

Of course, major companies are aiming for this future value with the medium to long -term vision, but there are still occasions that have problems such as the dilemma of innovation and the slowdown in the tissue enlargement.Therefore, what is useful is co -creation with the startup.Conversely, if the startup side works with a major company for a large innovation, it is necessary to talk about this future value, not the cash flow at the feet.

For example, Mercari has a business alliance with Yamato Transport with zero sales in 2015, just two years after its founding, but at this time Fumisa Koizumi explained the back of the negotiations in this way.。

Six years since then.The initiatives of the two companies have been established as easy Mercari flights, etc., and the consolidated performance of Yamato Holdings in the fiscal year ending March 31, 2021 (full year) is 6 at YOY..Approximately 1 of 7%.It has grown significantly to 7 trillion yen and 92.1 billion yen, 108 % growth.As the summary of the financial results is "pursuing optimal solutions for" EC conversion of all industries due to changes in consumer behavior ", it indicates that the direction of collaboration proposal at the time was not wrong.

The example of Mercari was an approach from the startup side, but the major companies are moving for the creation of a medium- to long -term value.KDDI's co -creation platform business "KDDI @ LABO" has built a network of partner unions in cooperation with major companies, and the efforts of each company's co -creation are released in a relay format in "#I want to meet#Startup!"doing.

Among them, Ricoh has reported a message about implementing new social options through the co -creation program "TRIBUS".For example, on the theme of "World without charging" made by next -generation solar cells, we are looking for a startup that can create a life experience that does not need to be charged together with technology related to solar cells developed independently.rice field.

In the open innovation where multiple companies will share, the vision, pars (significance) and time axis are important.Like Mercari and Yamato HD, it seems that the best case can be "visible" results within a few years toward the cause of all industrial EC by technology.

Teil summarizes the characteristics of an exclusive company as "Priotari Technology, Network Effect, scale Economy, and Brand".Above all, proprietary technology is a major factor in differentiating other companies.As an example, Google search algorithms and payment experience for PayPal are listed.

One of the startups realized in co -creation of proprietary technology in Japan is the IoT platform Soracom.With the idea of clouding mobile communications, I joined the KDDI group at an exceptional price of 20 billion yen for just three years.In addition to selling, the two companies have collaborated and have increased the number of line contracts, which had only 80,000 cases in three years, to 3 million.

At the time of joining the group, Soracom had to sign a wide variety of careers as a platformer, and needed new negotiations on NB-Iot, a 5G standard.In an interview at the time, Soracom representative Ken Tamagawa mentioned:

KDDI was not weak in the number of IoT line contracts.From that time, I had overwhelming numbers, mainly in telematics.However, considering the future value of fusion of communication to lifestyles, Soracom's worldwide professional prementari technology was indispensable.

In the relay -style corner, which I introduced earlier, "#I want to meet a startup!"For example, the Daiichi Sankyo Healthcare Group says that it provides a wide range of preparations (solid preparations, semi -solid preparations, liquids, etc.) and development know -how, and in Japan Post, a wide variety of supply chain data accumulated every day.It is said that about 180,000 posts nationwide can be used.

Knowing these open assets may quickly capture markets that take a long time to break through on your own, like Soracom.

( * Information disclosure: Bridge is reprinted in cooperation with Mugenlabo Magazine, which is operated by KDDI).